6  Effective Ways Real Estate Marketing Consultants Can Grow Your Business

In today’s competitive real estate market, realtors and loan officers need effective marketing strategies to stay ahead. Our team specializes in helping real estate professionals grow their businesses by providing targeted marketing solutions. Whether it’s branding, lead generation, or strategic planning, we’ve got the tools and expertise to boost your business. With marketing strategy in mind, our team can elevate your brand to new heights.

1. Business Branding

A strong brand sets you apart and builds trust with potential clients. Creating a recognizable identity ensures consistency across all your marketing efforts. Companies like Keller Williams and Redfin have developed brands that clients instantly connect with. Tools like Canva for design and Brandfolder for asset management can streamline your branding process. Branding can be creativity-intensive, and that’s why you should be working with an expert like us. With marketing strategy in mind, our team crafts world-standard branding for brands from across the globe; your brand can be one of them.

2. Fractional CMO Services

Not all real estate professionals need a full-time marketing executive. A fractional CMO offers the strategic guidance necessary to scale your business without the long-term commitment. Many agencies and growing firms use this model to streamline their marketing while focusing on closing deals. Utilizing tools like HubSpot for CRM and Asana for project management can enhance collaboration and efficiency. Collaborating with our team ensures you have access to top-tier marketing insights tailored to your business, helping you grow effectively.

3. Video Marketing

Video content is a game-changer for real estate. Successful real estate companies use property video tours and client testimonials to build trust and showcase their listings. Tools such as BombBomb for personalized video emails and Animoto for creating engaging video content can amplify your efforts. My team creates and posts pro real estate videos for you daily – no filming needed! With expert guidance from us, you’ll have videos that not only capture attention but also convert viewers into clients.

4. Email Marketing

Email marketing remains one of the best ways to stay connected with potential clients. Personalized emails build stronger relationships, nurture leads, and keep your audience informed. Successful real estate brands, like Zillow and Realtor.com, leverage email marketing to drive engagement and close deals. Platforms like Mailchimp and Constant Contact can help you create effective email campaigns. By collaborating with our team, you’ll have tailored email campaigns that keep your clients in the loop and drive conversions.

5. Lead Generation

Generating quality leads is crucial to scaling your business. We implement targeted lead generation strategies that bring in qualified buyers and sellers. Tools like Facebook Ads for targeted advertising and Google Ads for search engine visibility are effective for attracting potential clients actively searching for real estate services. With our expertise, you’ll see a steady flow of high-quality leads coming your way, ensuring sustainable growth.

6. Marketing Strategy

A well-rounded marketing strategy is essential for long-term growth. Our team works with you to develop a customized plan that aligns with your goals. Utilizing analytics tools like Google Analytics to track performance and Hootsuite for social media management can enhance your strategy. By partnering with us, you’ll gain clarity and direction in your marketing efforts, setting the stage for success.

If you’re ready to take your real estate business to the next level, our team is here to help. From branding to lead generation, we provide the expertise and tools to help you grow.

Get in touch with us today and learn more about how we can support your business: Zach Pittman Social Media Services.

 

 







How to Connect Canva to Metricool for Seamless Social Media Scheduling

Canva is one of the most robust and accessible online design tools today. This intuitive platform allows both rookies and seasoned designers to create everything from marketing materials to passion projects. With its seamless integration into Metricool, users can now easily schedule their social media posts directly from Canva, streamlining content planning without having to jump between platforms.

In this post, you’ll learn how to schedule your Canva designs across various social media platforms using Canva’s built-in features and Metricool’s powerful integration. With Metricool, you can schedule your posts on multiple social media platforms at once, saving time and enhancing productivity.

Why Create on Canva?

Canva offers an incredible design experience for users at all levels, whether you’re using the free or paid version. Its Pro subscription, which costs $120/year for one person, unlocks advanced features such as premium templates, animations, and access to over 100M photos, graphics, and audio files. It also includes 1TB of cloud storage and advanced content planning tools.


Canva also offers specialized plans for teams and enterprises, making it ideal for social media managers and marketing teams who need approval and collaboration tools. Canva’s accessibility and comprehensive features make it a powerful tool for everyday design needs, especially when paired with Metricool for social media scheduling.

How to Use Canva to Schedule Social Media Posts

There are two main ways to schedule your social media content using Canva:

  1. Canva’s native scheduling tool: This allows users to schedule posts directly to Facebook and Instagram.

  2. Metricool integration: This option expands your scheduling capabilities to more than nine platforms simultaneously, making it a superior choice for social media managers looking to streamline their workflow.

Schedule Social Media Posts with Canva’s Native Tool

Canva’s built-in scheduling tool is simple but limited to Facebook and Instagram. To use it:

  • Create your design in Canva.

  • Click the “Share” button, select “Share on social,” and log into your social media accounts.

  • Choose your platform (Instagram or Facebook), select the post time, and you’re good to go!

However, this feature is only available for Pro users, and it works primarily for Business accounts on both platforms.

Metricool’s Canva Integration

If you need to schedule posts across multiple platforms (such as Twitter, LinkedIn, Pinterest, and more), Metricool’s Canva integration is the way to go. You can connect Canva to Metricool in two ways:

  1. Connect Canva to Metricool’s social media planner: This option is available with any Metricool Premium plan. It allows you to access and schedule your Canva designs from Metricool’s drag-and-drop calendar.

  2. Transfer designs from Canva directly into Metricool’s planner: This method is completely free and allows you to share your design to Metricool straight from the Canva website.

Connecting Canva to Metricool’s Social Media Planner

Here’s how to connect your Canva account to Metricool:

  • Go to the Planning section in Metricool’s dashboard.

  • Click the multimedia file icon and select “Connect Canva.”

  • Authorize Metricool to access your Canva account, and you’ll be able to see all your Canva designs in the Metricool scheduler.

  • Drag your designs to the calendar and select the social networks you want to schedule them to. You can publish to multiple platforms at once, saving time and effort.

Transfer Designs from Canva Website

You can also transfer your designs from Canva directly to Metricool. Once your design is ready:

  • Click “Share,” then “See all” to find Metricool among the integrations.

  • Choose the file type and caption, then click “View in Metricool.”

  • From Metricool’s planner, tweak your captions for each platform and schedule your post.

Benefits of Using Metricool’s Canva Integration

Metricool’s integration with Canva offers a host of benefits that can boost your social media strategy:

  1. Save time scheduling: Schedule posts across multiple platforms simultaneously, and tailor your captions to each network.

  2. Organize your social media calendar: Metricool’s calendar gives you a clear view of your content plan, helping you stay organized.

  3. Analyze performance: Use Metricool’s analytics to track your posts’ performance and adjust your strategy based on top-performing content.

  4. Centralized design tools: With Metricool, you can access your Canva designs directly from the platform, simplifying your content creation and scheduling process.

By integrating Canva with Metricool, social media managers and content creators can maximize efficiency, save time, and improve their social media strategies.

Amplify Your Canva Productivity

Imagine creating and scheduling hundreds of social media posts in just one hour! With Canva’s design power and Metricool’s scheduling tools, you can keep your content fresh, engage your audience across multiple platforms, and easily manage the entire process.

Sign up for Metricool today and discover how you can take your social media management to the next level: https://i.mtr.cool/QDGKKA.


Looking to take your digital marketing to the next-level? Let's talk about it.

Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

    4 Effective Strategies For Boosting Team Time Management Skills

    In the fast-paced world of real estate, time management can be the difference between a team that thrives and one that merely survives. Real estate agents juggle numerous responsibilities: showing homes, attending networking events, reviewing paperwork, and yes, sitting through those mandatory continuing education classes. For team leaders, teaching agents how to make the most of their time not only enhances individual performance but also boosts overall team productivity. This skill-building approach ultimately increases the number of closed deals and optimizes each agent’s valuable hours. Here’s how team leaders can help real estate agents sharpen their time management skills and unlock greater efficiency.

    Why Time Management Matters

    Time is the most limited and valuable resource in real estate. A saying that resonates across the industry is, “time is money.” This couldn’t be truer for real estate agents, whose time directly correlates to their income. By managing time effectively, agents can accomplish more in a day, leading to a higher number of successful transactions. As a team leader, teaching time management skills is an investment in your agents’ potential and your team’s overall success.

    Prioritizing High-Return Activities

    One of the first steps in teaching time management is to help agents identify high-return activities. In other words, which activities bring in the highest reward for the time invested? For example, building client relationships, preparing for showings, and following up with leads tend to have a more significant impact on closing deals than administrative tasks. When agents prioritize these activities, they can spend more time on revenue-generating tasks, leading to better results in less time.

    To assist with this, team leaders should encourage agents to track their daily activities and evaluate which ones are generating the most value. This practice helps agents focus their efforts on areas that maximize productivity and profitability, allowing them to move away from time-wasting tasks and toward more impactful work.

    Delegating and Automating

    Another key component of time management is recognizing which tasks can be delegated or automated. Administrative tasks like scheduling showings, managing paperwork, or posting listings on social media can often be outsourced or handled by specialized software. Real estate teams can benefit from using tools like CRM systems and automated email marketing platforms to streamline repetitive work.

    Team leaders should encourage agents to embrace delegation and automation as a means to free up more time for high-priority work. When agents no longer have to handle every task personally, they can focus more on closing deals and nurturing client relationships, thereby increasing team production.

    Setting Clear Goals and Timelines

    Goal-setting is essential to effective time management. By setting clear objectives, team leaders help agents prioritize their work, stay focused, and avoid the feeling of overwhelm. Weekly and monthly goals provide a roadmap, allowing agents to align their time with their desired outcomes.

    Encouraging agents to break down these goals into smaller, manageable tasks can be especially helpful. This approach not only makes large goals feel achievable but also provides a sense of progress and accomplishment. With set deadlines and timelines, agents are less likely to procrastinate, making better use of their available time.

    Encouraging Self-Reflection and Improvement

    Team leaders can further enhance time management skills by fostering a culture of self-reflection. Encourage agents to periodically assess how they spend their time and whether it aligns with their goals. By doing so, agents can identify habits or routines that may need adjustment to become more efficient.

    Weekly check-ins are a valuable tool here. By reviewing each agent’s progress, leaders can offer personalized advice on how to streamline their workflows and prioritize tasks better. This practice not only boosts productivity but also nurtures a culture of continuous improvement within the team.

    The Positive Ripple Effect

    When team leaders invest in teaching time management, the effects ripple across the team. Agents who are equipped with these skills can generate more leads, convert more sales, and build stronger client relationships. Additionally, as each agent becomes more productive, the team as a whole experiences increased morale and better results.

    In summary, helping agents improve their time management skills is one of the most impactful things team leaders can do to boost production. By focusing on high-return activities, encouraging delegation and automation, setting clear goals, and fostering self-reflection, team leaders empower agents to make the most of every hour. With these skills in place, real estate teams can accomplish more, drive higher revenue, and create a more rewarding and productive work environment.

     

    Zach Pittman, MBA

    Looking to take your digital marketing to the next-level? Let's talk about it.

    Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.