Best 5 Ways Real Estate Pros Can Rank Higher on Google Search Results

In the digital world, being discovered online is crucial for real estate professionals. Search engine marketing (SEM) has become a cornerstone of visibility, and since most users rarely venture past the first page of search engine results (SERP), your goal should be to rank as high as possible on the first page. It’ll become even more difficult with Google pushing more sponsored ads and Ai to the top of search results. Achieving and maintaining a top spot requires strategy and consistent effort, but even novice website owners, real estate agents, and loan officers can improve their rankings by applying these five tips.

Use SEO and PPC Together

SEM relies on two key strategies: search engine optimization (SEO) and pay-per-click (PPC) advertising.

PPC allows you to appear at the top of the SERP by bidding on high-volume, low-competition keywords. For instance, phrases like “Luxury real estate agent near me” or “Best real estate agency Bainbridge Island” can drive highly targeted traffic. With PPC, you pay only when someone clicks on your ad.

However, PPC alone can be expensive. A more cost-effective approach is to combine PPC with SEO. For organic traffic, optimize your website and content with high-ranking keywords. If your agency is located in a specific neighborhood, begin by optimizing for the neighborhood (e.g., “real estate agency in Fishtown”) before expanding to broader locations (e.g., “real estate firm in Philadelphia”).

Google’s “Google Screened” service is another tool to leverage for local searches. This free verification process helps businesses appear in local search results, instilling trust in potential clients.

ADD AN IMAGE HERE OF WHAT BEING GOOGLE VERIFIED LOOKS LIKE

Dominate the First Page

Major directories like Zillow, Realtor.com, Trulia, and Homes.com dominate real estate-related searches because Google recognizes them as authoritative sources. To enhance your own SEO presence, ensure your listings and profiles on these platforms are complete and up-to-date.

By strategically using these directories, you can increase the likelihood of your agency appearing multiple times on the first page of search results, which boosts your overall visibility. You should create as many relevant profiles on large sites like these so Google ads more weight to your website. Which also brings up a big point – You Must Get Your Own Website. If you need help with this, let us know!

Google crawls the internet and will look for your name, company, and URL to add authority to you. If you’ve jumped agencies multiple times, it’ll confuse search engines on who you actually work for. One big drawback to changing places multiple times (from a digital marketing perspective of course, we understand there are various reasons to leave a firm).

In short, to dominate the first page you need to be all over the internet with consistent information, your own website, and optimize everything the best you can. This also takes time, so do not expect to crush the local competition any time soon.

Claim Your Real Estate Business on Google

Creating a Google Business Profile is a simple yet effective way to improve your local search rankings. By claiming your profile, you can:

List your name, address, and phone number (NAP).
Add photos of your office.
Include business hours and other relevant information.
Collect and manage client reviews.

A verified and active Google Business Profile improves your credibility and increases your chances of appearing in Google Maps and local search results. So when someone near you searches ‘Realtor near me’ or ‘Mortgage broker near me’, you have a better chance of showing up.

Combine Content with Structured Data

Content is still king in SEO. Regularly publishing high-quality blogs, videos, and other materials helps you attract and engage your audience. Keywords remain vital for search engines to understand your content, but structured data (or schema markup) is the technical edge you need to stand out.

Schema markup helps Google identify your content type, increasing the likelihood of your website appearing in rich snippets. Most content management systems, like WordPress, offer plugins to add schema markup. Alternatively, your webmaster can implement this directly.

SHOW AN IMAGE OF WHAT SCHEMA MARKUP LOOKS LIKE. IT’S JUST CODE.

Start Sooner than Later

If you already have a website, you’ve taken a significant step toward reaching potential clients and enhancing your credibility. Surprisingly, 36% of broker/broker associates and 27% of sales agents still don’t have a website, which means your online presence gives you a competitive edge. We think this number is highly skewed because most agent websites fall under the parent company, so you’ll never outrank your firm’s webpage if they provided your site and your personal page us under there’s, so you need your own, professional, custom domain website.

To build authority online takes time. Start implementing these strategies today to climb higher on Google and Bing search results and attract more clients. Consistent effort will ensure your website becomes a valuable asset for your business and a reflection of your expertise.

Best 5 Ways Real Estate Pros Can Rank Higher on Google Search Results

In the digital world, being discovered online is crucial for real estate professionals. Search engine marketing (SEM) has become a cornerstone of visibility, and since most users rarely venture past the first page of search engine results (SERP), your goal should be to rank as high as possible on the first page. It’ll become even more difficult with Google pushing more sponsored ads and Ai to the top of search results. Achieving and maintaining a top spot requires strategy and consistent effort, but even novice website owners, real estate agents, and loan officers can improve their rankings by applying these five tips.

Use SEO and PPC Together

SEM relies on two key strategies: search engine optimization (SEO) and pay-per-click (PPC) advertising.

PPC allows you to appear at the top of the SERP by bidding on high-volume, low-competition keywords. For instance, phrases like “Luxury real estate agent near me” or “Best real estate agency Bainbridge Island” can drive highly targeted traffic. With PPC, you pay only when someone clicks on your ad.

However, PPC alone can be expensive. A more cost-effective approach is to combine PPC with SEO. For organic traffic, optimize your website and content with high-ranking keywords. If your agency is located in a specific neighborhood, begin by optimizing for the neighborhood (e.g., “real estate agency in Fishtown”) before expanding to broader locations (e.g., “real estate firm in Philadelphia”).

Google’s “Google Screened” service is another tool to leverage for local searches. This free verification process helps businesses appear in local search results, instilling trust in potential clients.

ADD AN IMAGE HERE OF WHAT BEING GOOGLE VERIFIED LOOKS LIKE

Dominate the First Page

Major directories like Zillow, Realtor.com, Trulia, and Homes.com dominate real estate-related searches because Google recognizes them as authoritative sources. To enhance your own SEO presence, ensure your listings and profiles on these platforms are complete and up-to-date.

By strategically using these directories, you can increase the likelihood of your agency appearing multiple times on the first page of search results, which boosts your overall visibility. You should create as many relevant profiles on large sites like these so Google ads more weight to your website. Which also brings up a big point – You Must Get Your Own Website. If you need help with this, let us know!

Google crawls the internet and will look for your name, company, and URL to add authority to you. If you’ve jumped agencies multiple times, it’ll confuse search engines on who you actually work for. One big drawback to changing places multiple times (from a digital marketing perspective of course, we understand there are various reasons to leave a firm).

In short, to dominate the first page you need to be all over the internet with consistent information, your own website, and optimize everything the best you can. This also takes time, so do not expect to crush the local competition any time soon.

Claim Your Real Estate Business on Google

Creating a Google Business Profile is a simple yet effective way to improve your local search rankings. By claiming your profile, you can:

List your name, address, and phone number (NAP).
Add photos of your office.
Include business hours and other relevant information.
Collect and manage client reviews.

A verified and active Google Business Profile improves your credibility and increases your chances of appearing in Google Maps and local search results. So when someone near you searches ‘Realtor near me’ or ‘Mortgage broker near me’, you have a better chance of showing up.

Combine Content with Structured Data

Content is still king in SEO. Regularly publishing high-quality blogs, videos, and other materials helps you attract and engage your audience. Keywords remain vital for search engines to understand your content, but structured data (or schema markup) is the technical edge you need to stand out.

Schema markup helps Google identify your content type, increasing the likelihood of your website appearing in rich snippets. Most content management systems, like WordPress, offer plugins to add schema markup. Alternatively, your webmaster can implement this directly.

SHOW AN IMAGE OF WHAT SCHEMA MARKUP LOOKS LIKE. IT’S JUST CODE.

Start Sooner than Later

If you already have a website, you’ve taken a significant step toward reaching potential clients and enhancing your credibility. Surprisingly, 36% of broker/broker associates and 27% of sales agents still don’t have a website, which means your online presence gives you a competitive edge. We think this number is highly skewed because most agent websites fall under the parent company, so you’ll never outrank your firm’s webpage if they provided your site and your personal page us under there’s, so you need your own, professional, custom domain website.

To build authority online takes time. Start implementing these strategies today to climb higher on Google and Bing search results and attract more clients. Consistent effort will ensure your website becomes a valuable asset for your business and a reflection of your expertise.

.

"I was struggling to generate leads online before I started working with zpittman Digital Marketing Services . But with his help, I've been able to increase my website traffic by 50% and my leads by 25%. I highly recommend his services to any real estate professional who wants to grow their business."

Joey B.

Looking to take your digital marketing to the next-level? Let's talk about it.

Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

How to Find Real Estate Leads Using Social Media Ads

Social media has revolutionized the way real estate professionals find leads. Platforms like Facebook, Instagram, and LinkedIn have become indispensable tools for connecting with potential clients. According to the National Association of Realtors (NAR), 52% of realtors generate more leads through social media than through traditional methods like MLS or CRM systems. If you’re not leveraging social media ads yet, you’re missing out on a game-changing opportunity.

Here’s a comprehensive guide to using social media ads to find quality real estate leads.

1.Define Your Strategy Before You Spend

The foundation of any successful ad campaign is a well-thought-out strategy. Start by answering these key questions:

Who is your target audience? Identify their age, location, interests, and online behavior.
Which platforms will you use? Facebook and Instagram are great for visuals and engagement, while LinkedIn can help you connect with industry professionals.
What is your budget? Determine how much you’re willing to spend and what results you expect.

Having a clear plan ensures you’re not wasting resources on aimless campaigns.

2.Craft Engaging Ad Content

Social media ads should stop scrollers in their tracks. Use high-quality visuals of properties and craft copy that speaks directly to your target audience’s needs. For example:

Showcase your listings with carousel ads that allow users to swipe through property photos.
Promote open houses with event-specific ads that include date, time, and location.
Highlight testimonials to build trust and showcase your expertise.

3. Use Advanced Targeting Options

One of the biggest advantages of social media advertising is its sophisticated targeting. Platforms like Facebook and Instagram let you target users based on:

Location: Focus on neighborhoods or cities you serve.
Behavior: Reach people browsing home-buying or renting resources.
Interests: Target those interested in home décor, real estate investment, or related topics.

The more precise your targeting, the higher your chances of reaching serious buyers or sellers.

4. Leverage Re-targeting Ads

Re-targeting is a powerful tool for nurturing leads who’ve already interacted with your business. Set up retargeting campaigns for:

People who visited your website but didn’t inquire.
Users who engaged with your social media posts.
Prospective clients who clicked on your previous ads.

This keeps your brand top of mind and encourages them to take the next step.

5. Optimize Your Landing Pages

Your social media ads should lead prospects to a well-designed landing page. Make sure it includes:

High-quality images of the property or service being promoted.
A clear call-to-action (e.g., “Schedule a Viewing” or “Request More Info”).
Easy navigation and mobile responsiveness.

Your landing page is where leads convert, so don’t overlook its importance.

6. Test and Refine Your Campaigns

The best campaigns are built on continuous improvement. Use A/B testing to determine what works best. Test variations of:

Ad copy.
Visuals or videos.
Targeting parameters.

Monitor performance metrics like click-through rate (CTR) and cost per lead (CPL) to optimize your efforts.

7. Don’t Forget Organic Engagement

While ads are crucial, organic engagement can amplify your efforts. Post regularly about:

New listings.
Industry trends and tips.
Success stories.

Encourage users to follow your page for updates and exclusive offers.

Conclusion

Social media ads offer unmatched potential for real estate lead generation. By crafting a strategic plan, creating compelling ads, and optimizing your campaigns, you can attract qualified buyers and sellers while building a strong online presence.

Ready to supercharge your lead generation? Start implementing these strategies today and watch your real estate business grow.

Looking for expert help with your social media campaigns? ZPittman Digital Marketing Services specializes in real estate marketing strategies that deliver results. Contact us to get started!

.

"I was struggling to generate leads online before I started working with zpittman Digital Marketing Services . But with his help, I've been able to increase my website traffic by 50% and my leads by 25%. I highly recommend his services to any real estate professional who wants to grow their business."

Joey B.

Looking to take your digital marketing to the next-level? Let's talk about it.

Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

2025 Strategies Lead Generation real estate Real Estate Marketing real estate strategies realestate agents Social media social media marketing Social Media Strategy

The Best Real Estate Agent Hashtags for 2025

Hashtags are a crucial tool for real estate agents looking to expand their reach and connect with potential buyers, sellers, and investors. As we step into 2025, the digital landscape is evolving, and so are the trends in hashtags. Leveraging the right mix of hashtags can increase your content’s visibility, attract your ideal audience, and establish you as a leader in your market.

Here’s a guide to the best real estate agent hashtags for 2025 that will help you stay ahead of the competition.

Why Use Hashtags in Real Estate Marketing?

Hashtags group your content with similar posts, making it easier for users to discover your listings, tips, or market updates. They serve as a bridge connecting your posts to trending topics and niche communities, helping you tap into conversations that matter most to your target audience. By strategically incorporating hashtags into your posts, you not only increase your visibility but also establish your expertise and relevance in the real estate industry. Whether you’re promoting a luxury home, sharing market insights, or engaging with first-time buyers, hashtags can amplify your reach and help you build meaningful connections with prospective clients.

Reach a Broader Audience: Gain exposure beyond your followers.
Build Your Brand: Highlight your niche or expertise.
Attract Ideal Clients: Target buyers, sellers, or investors based on your hashtags.
Track Trends: Stay informed about popular topics and shifts in the industry.

Understanding Hashtags in Real Estate Marketing

Hashtag trends evolve because the digital landscape and consumer behavior are constantly shifting. Social media platforms frequently introduce new features and algorithm updates, which influence how users engage with content. Additionally, the real estate market itself is dynamic—seasonal buying patterns, interest rate changes, and emerging technologies all play a role in shaping what people search for online. As new topics gain traction, such as sustainability in housing or financing options, hashtags that reflect these interests grow in popularity. Trends also shift as cultural and regional influences dictate what resonates with specific audiences, making it essential for real estate agents to stay agile and adapt their strategies.

To keep up with the latest hashtag trends, actively monitor the social media platforms where your audience spends the most time. Follow industry leaders, influencers, and organizations that often introduce fresh and effective tags. Use tools like Instagram Insights, Hashtagify, or Google Trends to analyze the performance of your hashtags and identify emerging ones. Staying engaged with online communities, such as Facebook groups or LinkedIn forums for real estate professionals, can also offer valuable insights. Lastly, experiment with different hashtags regularly and review your content’s analytics to refine your approach. This continuous learning process will ensure your hashtag strategy remains relevant and impactful as trends shift.

Trending Real Estate Hashtags for 2025

Now that you have an understanding of the importance of hashtags and why the may change, here’s a list of the top hashtags we can expect going into 2025.

General Real Estate Hashtags

These are essential for all real estate professionals:

#RealEstate
#RealtorLife
#DreamHome
#HomeSweetHome
#HouseHunting

Local Market Hashtags

Tailoring hashtags to your market increases relevance:

#CharlotteRealEstate (for user-specific example)
#NYCHomesForSale
#SoCalRealEstate
#SeattleHomes
#YourCityName + RealEstate

Luxury Real Estate Hashtags

For high-end properties, use:

#LuxuryRealEstate
#MillionDollarListing
#MansionGoals
#DreamLuxuryHomes
#ModernMansions

First-Time Homebuyer Hashtags

Attract younger buyers with these:

#FirstTimeBuyer
#StarterHome
#MyFirstHome
#HomeBuyingTips
#MortgageMadeEasy

Investment Property Hashtags

Appeal to real estate investors:

#RealEstateInvesting
#BuildToRent
#RentalPropertyGoals
#PassiveIncomeProperties
#InvestorFriendly

Content-Specific Hashtags

Depending on what you’re sharing, try:

#OpenHouse (for event posts)
#BeforeAndAfter (for renovations)
#JustListed (new listings)
#UnderContract (pending deals)
#SoldBy [YourName]

2025’s Niche Hashtag Trends

To stand out in the crowded online space, use hashtags targeting specific interests:

#GreenHomes (eco-friendly listings)
#SmartHomeTechnology (for tech-savvy buyers)
#PetFriendlyHomes (for animal lovers)
#AccessibleLiving (for ADA-compliant properties)

Tips for Using Hashtags Effectively

To get the most out of using hashtags, focus on creating a balanced and intentional strategy that aligns with your goals and target audience. Start by researching the hashtags your ideal clients are engaging with and prioritize those that reflect your expertise or niche, such as luxury real estate, first-time homebuyers, or investment properties. Incorporate a mix of popular, trending, and hyper-local hashtags to maximize your reach while maintaining relevance. Be sure to use a consistent set of branded hashtags unique to your business, which helps build recognition and loyalty over time. Engage with posts under your chosen hashtags by liking, commenting, and sharing, which boosts your visibility and builds genuine connections. Finally, regularly evaluate the performance of your hashtags using analytics tools to refine your strategy and ensure you’re capturing the most engagement possible.

Mix Popular and Niche Tags: Combine high-traffic hashtags with those unique to your market.
Keep It Relevant: Avoid unrelated tags; they dilute your credibility.
Rotate Your Hashtags: Refresh your list to avoid being flagged as spammy.
Engage With Hashtags: Interact with posts under the same tags to boost visibility.
Track Performance: Use tools like Instagram Insights or Hashtagify to analyze which tags drive engagement.

Take Your Social Media to the Next Level

If you’re ready to dominate your market in 2025, it’s time to fine-tune your hashtag strategy. Experiment with these suggestions, adapt them to your niche, and watch your engagement soar.

Need help with your social media game? Let’s talk! At ZPittman.com, we specialize in real estate marketing strategies that get results.

Tag us in your posts, and let’s grow together!

Looking to take your digital marketing to the next-level? Let’s talk about it.

Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

2025 Strategies Lead Generation real estate Real Estate Marketing real estate strategies realestate agents

Top 5 Real Estate Marketing Strategies for 2025

Canva is one of the most robust and accessible online design tools today. This intuitive platform allows both rookies and seasoned designers to create everything from marketing materials to passion projects. With its seamless integration into Metricool, users can now easily schedule their social media posts directly from Canva, streamlining content planning without having to jump between platforms.

In this post, you’ll learn how to schedule your Canva designs across various social media platforms using Canva’s built-in features and Metricool’s powerful integration. With Metricool, you can schedule your posts on multiple social media platforms at once, saving time and enhancing productivity.

Why Create on Canva?

Canva offers an incredible design experience for users at all levels, whether you’re using the free or paid version. Its Pro subscription, which costs $120/year for one person, unlocks advanced features such as premium templates, animations, and access to over 100M photos, graphics, and audio files. It also includes 1TB of cloud storage and advanced content planning tools.

Canva also offers specialized plans for teams and enterprises, making it ideal for social media managers and marketing teams who need approval and collaboration tools. Canva’s accessibility and comprehensive features make it a powerful tool for everyday design needs, especially when paired with Metricool for social media scheduling.

How to Use Canva to Schedule Social Media Posts

There are two main ways to schedule your social media content using Canva:

Canva’s native scheduling tool: This allows users to schedule posts directly to Facebook and Instagram.
Metricool integration: This option expands your scheduling capabilities to more than nine platforms simultaneously, making it a superior choice for social media managers looking to streamline their workflow.

Schedule Social Media Posts with Canva’s Native Tool

Canva’s built-in scheduling tool is simple but limited to Facebook and Instagram. To use it:

Create your design in Canva.
Click the “Share” button, select “Share on social,” and log into your social media accounts.
Choose your platform (Instagram or Facebook), select the post time, and you’re good to go!

However, this feature is only available for Pro users, and it works primarily for Business accounts on both platforms.

Metricool’s Canva Integration

If you need to schedule posts across multiple platforms (such as Twitter, LinkedIn, Pinterest, and more), Metricool’s Canva integration is the way to go. You can connect Canva to Metricool in two ways:

Connect Canva to Metricool’s social media planner: This option is available with any Metricool Premium plan. It allows you to access and schedule your Canva designs from Metricool’s drag-and-drop calendar.
Transfer designs from Canva directly into Metricool’s planner: This method is completely free and allows you to share your design to Metricool straight from the Canva website.

Connecting Canva to Metricool’s Social Media Planner

Here’s how to connect your Canva account to Metricool:

Go to the Planning section in Metricool’s dashboard.
Click the multimedia file icon and select “Connect Canva.”
Authorize Metricool to access your Canva account, and you’ll be able to see all your Canva designs in the Metricool scheduler.
Drag your designs to the calendar and select the social networks you want to schedule them to. You can publish to multiple platforms at once, saving time and effort.

Transfer Designs from Canva Website

You can also transfer your designs from Canva directly to Metricool. Once your design is ready:

Click “Share,” then “See all” to find Metricool among the integrations.
Choose the file type and caption, then click “View in Metricool.”
From Metricool’s planner, tweak your captions for each platform and schedule your post.

Benefits of Using Metricool’s Canva Integration

Metricool’s integration with Canva offers a host of benefits that can boost your social media strategy:

Save time scheduling: Schedule posts across multiple platforms simultaneously, and tailor your captions to each network.
Organize your social media calendar: Metricool’s calendar gives you a clear view of your content plan, helping you stay organized.
Analyze performance: Use Metricool’s analytics to track your posts’ performance and adjust your strategy based on top-performing content.
Centralized design tools: With Metricool, you can access your Canva designs directly from the platform, simplifying your content creation and scheduling process.

By integrating Canva with Metricool, social media managers and content creators can maximize efficiency, save time, and improve their social media strategies.

Amplify Your Canva Productivity

Imagine creating and scheduling hundreds of social media posts in just one hour! With Canva’s design power and Metricool’s scheduling tools, you can keep your content fresh, engage your audience across multiple platforms, and easily manage the entire process.

Sign up for Metricool today and discover how you can take your social media management to the next level: https://i.mtr.cool/QDGKKA.

Looking to take your digital marketing to the next-level? Let’s talk about it.

Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

2025 Strategies Lead Generation real estate Real Estate Marketing real estate strategies realestate agents

6 Effective Ways Real Estate Marketing Consultants Can Grow Your Business

In today’s competitive real estate market, realtors and loan officers need effective marketing strategies to stay ahead. Our team specializes in helping real estate professionals grow their businesses by providing targeted marketing solutions. Whether it’s branding, lead generation, or strategic planning, we’ve got the tools and expertise to boost your business. With marketing strategy in mind, our team can elevate your brand to new heights.

1. Business Branding

A strong brand sets you apart and builds trust with potential clients. Creating a recognizable identity ensures consistency across all your marketing efforts. Companies like Keller Williams and Redfin have developed brands that clients instantly connect with. Tools like Canva for design and Brandfolder for asset management can streamline your branding process. Branding can be creativity-intensive, and that’s why you should be working with an expert like us. With marketing strategy in mind, our team crafts world-standard branding for brands from across the globe; your brand can be one of them.

2. Fractional CMO Services

Not all real estate professionals need a full-time marketing executive. A fractional CMO offers the strategic guidance necessary to scale your business without the long-term commitment. Many agencies and growing firms use this model to streamline their marketing while focusing on closing deals. Utilizing tools like HubSpot for CRM and Asana for project management can enhance collaboration and efficiency. Collaborating with our team ensures you have access to top-tier marketing insights tailored to your business, helping you grow effectively.

3. Video Marketing

Video content is a game-changer for real estate. Successful real estate companies use property video tours and client testimonials to build trust and showcase their listings. Tools such as BombBomb for personalized video emails and Animoto for creating engaging video content can amplify your efforts. My team creates and posts pro real estate videos for you daily – no filming needed! With expert guidance from us, you’ll have videos that not only capture attention but also convert viewers into clients.

4. Email Marketing

Email marketing remains one of the best ways to stay connected with potential clients. Personalized emails build stronger relationships, nurture leads, and keep your audience informed. Successful real estate brands, like Zillow and Realtor.com, leverage email marketing to drive engagement and close deals. Platforms like Mailchimp and Constant Contact can help you create effective email campaigns. By collaborating with our team, you’ll have tailored email campaigns that keep your clients in the loop and drive conversions.

5. Lead Generation

Generating quality leads is crucial to scaling your business. We implement targeted lead generation strategies that bring in qualified buyers and sellers. Tools like Facebook Ads for targeted advertising and Google Ads for search engine visibility are effective for attracting potential clients actively searching for real estate services. With our expertise, you’ll see a steady flow of high-quality leads coming your way, ensuring sustainable growth.

6. Marketing Strategy

A well-rounded marketing strategy is essential for long-term growth. Our team works with you to develop a customized plan that aligns with your goals. Utilizing analytics tools like Google Analytics to track performance and Hootsuite for social media management can enhance your strategy. By partnering with us, you’ll gain clarity and direction in your marketing efforts, setting the stage for success.

If you’re ready to take your real estate business to the next level, our team is here to help. From branding to lead generation, we provide the expertise and tools to help you grow.

Get in touch with us today and learn more about how we can support your business: Zach Pittman Social Media Services.

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Your Email

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Your Message

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How to Connect Canva to Metricool for Seamless Social Media Scheduling

Canva is one of the most robust and accessible online design tools today. This intuitive platform allows both rookies and seasoned designers to create everything from marketing materials to passion projects. With its seamless integration into Metricool, users can now easily schedule their social media posts directly from Canva, streamlining content planning without having to jump between platforms.

In this post, you’ll learn how to schedule your Canva designs across various social media platforms using Canva’s built-in features and Metricool’s powerful integration. With Metricool, you can schedule your posts on multiple social media platforms at once, saving time and enhancing productivity.

Why Create on Canva?

Canva offers an incredible design experience for users at all levels, whether you’re using the free or paid version. Its Pro subscription, which costs $120/year for one person, unlocks advanced features such as premium templates, animations, and access to over 100M photos, graphics, and audio files. It also includes 1TB of cloud storage and advanced content planning tools.

Canva also offers specialized plans for teams and enterprises, making it ideal for social media managers and marketing teams who need approval and collaboration tools. Canva’s accessibility and comprehensive features make it a powerful tool for everyday design needs, especially when paired with Metricool for social media scheduling.

How to Use Canva to Schedule Social Media Posts

There are two main ways to schedule your social media content using Canva:

Canva’s native scheduling tool: This allows users to schedule posts directly to Facebook and Instagram.
Metricool integration: This option expands your scheduling capabilities to more than nine platforms simultaneously, making it a superior choice for social media managers looking to streamline their workflow.

Schedule Social Media Posts with Canva’s Native Tool

Canva’s built-in scheduling tool is simple but limited to Facebook and Instagram. To use it:

Create your design in Canva.
Click the “Share” button, select “Share on social,” and log into your social media accounts.
Choose your platform (Instagram or Facebook), select the post time, and you’re good to go!

However, this feature is only available for Pro users, and it works primarily for Business accounts on both platforms.

Metricool’s Canva Integration

If you need to schedule posts across multiple platforms (such as Twitter, LinkedIn, Pinterest, and more), Metricool’s Canva integration is the way to go. You can connect Canva to Metricool in two ways:

Connect Canva to Metricool’s social media planner: This option is available with any Metricool Premium plan. It allows you to access and schedule your Canva designs from Metricool’s drag-and-drop calendar.
Transfer designs from Canva directly into Metricool’s planner: This method is completely free and allows you to share your design to Metricool straight from the Canva website.

Connecting Canva to Metricool’s Social Media Planner

Here’s how to connect your Canva account to Metricool:

Go to the Planning section in Metricool’s dashboard.
Click the multimedia file icon and select “Connect Canva.”
Authorize Metricool to access your Canva account, and you’ll be able to see all your Canva designs in the Metricool scheduler.
Drag your designs to the calendar and select the social networks you want to schedule them to. You can publish to multiple platforms at once, saving time and effort.

Transfer Designs from Canva Website

You can also transfer your designs from Canva directly to Metricool. Once your design is ready:

Click “Share,” then “See all” to find Metricool among the integrations.
Choose the file type and caption, then click “View in Metricool.”
From Metricool’s planner, tweak your captions for each platform and schedule your post.

Benefits of Using Metricool’s Canva Integration

Metricool’s integration with Canva offers a host of benefits that can boost your social media strategy:

Save time scheduling: Schedule posts across multiple platforms simultaneously, and tailor your captions to each network.
Organize your social media calendar: Metricool’s calendar gives you a clear view of your content plan, helping you stay organized.
Analyze performance: Use Metricool’s analytics to track your posts’ performance and adjust your strategy based on top-performing content.
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By integrating Canva with Metricool, social media managers and content creators can maximize efficiency, save time, and improve their social media strategies.

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4 Effective Strategies For Boosting Team Time Management Skills

In the fast-paced world of real estate, time management can be the difference between a team that thrives and one that merely survives. Real estate agents juggle numerous responsibilities: showing homes, attending networking events, reviewing paperwork, and yes, sitting through those mandatory continuing education classes. For team leaders, teaching agents how to make the most of their time not only enhances individual performance but also boosts overall team productivity. This skill-building approach ultimately increases the number of closed deals and optimizes each agent’s valuable hours. Here’s how team leaders can help real estate agents sharpen their time management skills and unlock greater efficiency.

Why Time Management Matters

Time is the most limited and valuable resource in real estate. A saying that resonates across the industry is, “time is money.” This couldn’t be truer for real estate agents, whose time directly correlates to their income. By managing time effectively, agents can accomplish more in a day, leading to a higher number of successful transactions. As a team leader, teaching time management skills is an investment in your agents’ potential and your team’s overall success.

Prioritizing High-Return Activities

One of the first steps in teaching time management is to help agents identify high-return activities. In other words, which activities bring in the highest reward for the time invested? For example, building client relationships, preparing for showings, and following up with leads tend to have a more significant impact on closing deals than administrative tasks. When agents prioritize these activities, they can spend more time on revenue-generating tasks, leading to better results in less time.

To assist with this, team leaders should encourage agents to track their daily activities and evaluate which ones are generating the most value. This practice helps agents focus their efforts on areas that maximize productivity and profitability, allowing them to move away from time-wasting tasks and toward more impactful work.

Delegating and Automating

Another key component of time management is recognizing which tasks can be delegated or automated. Administrative tasks like scheduling showings, managing paperwork, or posting listings on social media can often be outsourced or handled by specialized software. Real estate teams can benefit from using tools like CRM systems and automated email marketing platforms to streamline repetitive work.

Team leaders should encourage agents to embrace delegation and automation as a means to free up more time for high-priority work. When agents no longer have to handle every task personally, they can focus more on closing deals and nurturing client relationships, thereby increasing team production.

Setting Clear Goals and Timelines

Goal-setting is essential to effective time management. By setting clear objectives, team leaders help agents prioritize their work, stay focused, and avoid the feeling of overwhelm. Weekly and monthly goals provide a roadmap, allowing agents to align their time with their desired outcomes.

Encouraging agents to break down these goals into smaller, manageable tasks can be especially helpful. This approach not only makes large goals feel achievable but also provides a sense of progress and accomplishment. With set deadlines and timelines, agents are less likely to procrastinate, making better use of their available time.

Encouraging Self-Reflection and Improvement

Team leaders can further enhance time management skills by fostering a culture of self-reflection. Encourage agents to periodically assess how they spend their time and whether it aligns with their goals. By doing so, agents can identify habits or routines that may need adjustment to become more efficient.

Weekly check-ins are a valuable tool here. By reviewing each agent’s progress, leaders can offer personalized advice on how to streamline their workflows and prioritize tasks better. This practice not only boosts productivity but also nurtures a culture of continuous improvement within the team.

The Positive Ripple Effect

When team leaders invest in teaching time management, the effects ripple across the team. Agents who are equipped with these skills can generate more leads, convert more sales, and build stronger client relationships. Additionally, as each agent becomes more productive, the team as a whole experiences increased morale and better results.

In summary, helping agents improve their time management skills is one of the most impactful things team leaders can do to boost production. By focusing on high-return activities, encouraging delegation and automation, setting clear goals, and fostering self-reflection, team leaders empower agents to make the most of every hour. With these skills in place, real estate teams can accomplish more, drive higher revenue, and create a more rewarding and productive work environment.

Zach Pittman, MBA

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Housing Market Predictions for 2024 and 2025

The housing market has been volatile, with soaring prices and high mortgage rates making it tough for buyers. However, signs indicate a potential turnaround in 2025. Here’s a quick overview of what to expect.

Current Market Snapshot

As of now, the average U.S. home value stands at approximately $361,282, reflecting a 2.9% year-over-year increase. Recent drops in mortgage rates to around 5.74% offer some relief, yet a persistent lack of housing inventory continues to push prices up, creating affordability challenges.

Key Influencing Factors

Mortgage Rates: While recent decreases in rates have provided some breathing room, they remain high compared to historical standards. The Federal Reserve’s continued adjustments could lead to further reductions in 2025.
Low Housing Inventory: The U.S. faces a shortfall of about 4.5 million homes, exacerbating competition among buyers and contributing to rising prices.
Economic Trends: Broader economic conditions, such as inflation and job growth, play a significant role in consumer behavior, influencing both buying and selling decisions.

Market Forecast for 2024 and 2025

Experts predict home prices will rise—by approximately 6.1% in 2024 and 3% in 2025. Although mortgage rates may continue to decline, increased demand could lead to fierce competition. However, an expected rise in housing starts, particularly in multifamily homes, could help alleviate the supply issue.

Advice for Buyers

If you’re considering buying, weigh your options carefully. If you can afford to buy now, acting sooner may be beneficial before prices rise further. However, waiting for lower mortgage rates in 2025 could also enhance your buying power.

Tips for Sellers

Sellers may want to consider waiting until 2025 to list their homes, as falling mortgage rates are likely to boost buyer demand. This could result in better offers and a quicker sale.

Preparing for the Future

Whether buying or selling, it’s essential to be proactive. Here are some quick tips:

Improve Your Credit Score: A higher score can lead to better mortgage terms.
Research First-Time Buyer Programs: Look for affordable mortgage options and down payment assistance.
Time Your Purchase: If you can wait, 2025 might offer a more favorable market.
Save for a Down Payment: The more you can put down, the better your chances of acceptance.
Be Patient: This is a significant financial decision; take your time to ensure you’re ready.

Final Thoughts

The housing market may improve in the coming years, offering new opportunities for both buyers and sellers. Stay informed and prepared, and you’ll be in a strong position to navigate the changes ahead.

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Top Mortgage Marketing Strategies for 2025

As the mortgage landscape continues to evolve, professionals in the industry must adapt their marketing strategies to attract and retain clients in an increasingly competitive market. Here are the most effective mortgage marketing techniques for 2025, along with key concepts that will define success in the coming years:

1. Build a Personal Network

Your network is your most valuable asset. Leveraging personal and professional connections can be a powerful way to drive referrals and increase your client base. In 2025, building a network of referrals will involve not only traditional contacts like friends, family, and past clients but also strategic partnerships with real estate agents, financial advisors, and CPAs. These professionals can provide a steady stream of qualified leads who are actively seeking mortgage solutions.

Tips to Maximize Your Network in 2025:

· Host Local Events: Engage with your local community through seminars, Q&A sessions, or workshops on homeownership and financial planning.

· Attend Industry Conferences: Make connections with other real estate professionals at conferences, trade shows, and online webinars.

· Use LinkedIn: Create meaningful relationships with industry professionals through LinkedIn by sharing insights, participating in groups, and endorsing others.

2. Create a Mortgage Website

Your website is your digital storefront, and it should be designed to attract potential borrowers while providing essential information. In 2025, websites must be mobile-optimized, fast-loading, and user-friendly, as most users will access them via smartphones and tablets. Include a blog that answers common questions about the mortgage process, explains various loan programs, and offers practical advice on financial planning for homeownership.

Advanced Features for Your 2025 Mortgage Website:

· Interactive Mortgage Calculators: Allow users to input loan amounts, interest rates, and down payments to see potential mortgage payments instantly.

· Live Chat Feature: Implement a live chat or AI-driven chatbot that can answer basic inquiries and connect prospects with your team in real time.

· Lead Capture Forms: Utilize forms that offer free guides, eBooks, or credit consultations in exchange for contact information.

· Customer Reviews and Testimonials: Highlight success stories and client reviews to build credibility and trust with new visitors.

3. Use Video Content

Video content remains one of the most engaging and effective forms of marketing in 2025. Mortgage professionals should create a YouTube channel that provides answers to common borrower questions, explains the intricacies of the mortgage process, and offers advice on improving credit scores. In addition, platforms like Facebook Live, Instagram Stories, and TikTok offer real-time engagement opportunities where you can address potential borrowers’ concerns and build rapport.

Ideas for Video Content in 2025:

· Educational Series: Produce a series that breaks down loan programs such as FHA, VA, and conventional loans.

· Homebuyer Tips: Create videos that help first-time homebuyers navigate the process from pre-approval to closing.

· Success Stories: Showcase satisfied clients who have successfully closed on their homes, offering a relatable touch for potential clients.

· Interactive Q&A Sessions: Host live sessions on social media where potential clients can ask mortgage-related questions in real time.

4. Email Marketing

Email marketing remains one of the most cost-effective methods for nurturing leads and staying top-of-mind. By utilizing automated email sequences, mortgage professionals can deliver personalized content to prospective borrowers, providing them with valuable insights and keeping them engaged over time.

Advanced Email Strategies for 2025:

· Segmented Campaigns: Break down your email list into categories (e.g., first-time buyers, investors, veterans) and send targeted content tailored to their unique needs.

· Drip Campaigns: Set up a series of emails that guide potential borrowers through each stage of the mortgage process, from initial inquiry to post-closing.

· Dynamic Content: Use advanced email platforms that allow you to personalize content based on the recipient’s behavior, such as which pages they’ve visited on your website or which videos they’ve watched.

· Automated Follow-Ups: Implement email automation that triggers follow-up messages when prospects haven’t responded to an initial inquiry or after they’ve visited key pages on your website.

5. Paid Advertising

With targeted online advertising, you can ensure your marketing reaches the right people at the right time. Google Ads and Facebook Ads remain highly effective, especially when combined with advanced audience targeting. For 2025, mortgage marketers should also experiment with newer platforms like TikTok Ads and YouTube Ads to reach a younger demographic entering the housing market.

Key Paid Advertising Tactics for 2025:

· Google Search Ads: Target people actively searching for mortgage-related terms like “best mortgage rates” or “how to get a home loan.”

· Facebook & Instagram Ads: Use highly targeted ads to reach potential borrowers based on life events, such as newlyweds, growing families, or people relocating for work.

· Remarketing: Utilize remarketing ads to re-engage website visitors who showed interest but didn’t take action, keeping your services top-of-mind as they continue their homebuying journey.

· Video Ads: Place short, educational video ads on YouTube or Facebook to engage users who prefer visual content over traditional text-based advertising

Key Mortgage Marketing Concepts for 2025

Content is King

The mortgage industry in 2025 revolves around content-driven marketing. Homebuyers and borrowers are hungry for valuable, informative, and trustworthy content that helps them navigate the mortgage process. A combination of blog posts, videos, social media posts, and email newsletters can position you as an industry expert and build trust with potential clients.

How to Excel at Content Marketing:

· Consistent Blogging: Publish articles that answer common questions, explain mortgage terminology, and offer tips for managing finances during the homebuying process.

· Social Media Content: Stay active on social platforms like Instagram, Facebook, and TikTok, sharing short, engaging posts that educate followers about loan programs and homeownership tips.

· Podcasts and Webinars: Consider starting a mortgage-related podcast or hosting webinars that provide insights and advice for prospective homebuyers.

Personalization

Consumers in 2025 expect a personalized experience at every touchpoint. Make it easy for potential borrowers to connect with you directly by ensuring that your contact information is readily available across all platforms. Offering personalized mortgage consultations or customized loan options can set you apart from competitors.

Personalization Best Practices:

· Personalized Email Campaigns: Use the recipient’s first name in emails and tailor content based on their specific needs and preferences.

· Custom Mortgage Solutions: Highlight the ability to provide individualized loan recommendations based on credit scores, income, and homeownership goals.

· Real-Time Communication: Implement live chat on your website or use tools like Facebook Messenger to provide instant responses to borrower inquiries.

Think Long-Term

The homebuying process can take months or even years. By nurturing leads over time, you can remain a top choice when potential borrowers are ready to make a decision. Building long-term relationships through valuable content, consistent communication, and personalized attention will position you as the trusted advisor they turn to when it’s time to secure financing.

Long-Term Lead Nurturing Strategies:

· Retargeting Ads: Run retargeting campaigns for people who visit your website but don’t convert immediately.

· Regular Check-Ins: Send periodic follow-up emails, offering assistance or providing updates on market conditions.

· Post-Closing Engagement: After a loan closes, stay in touch with clients through thank-you notes, annual mortgage checkups, or reminders about refinancing opportunities.

By implementing these strategies and keeping up with evolving consumer expectations, mortgage professionals can effectively grow their business in 2025 and beyond.

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